As the appeal of at-home workouts has become more ubiquitous during the pandemic, Lululemon, the athletic apparel company, is going all in on the craze. MIRROR’s algorithms track your results and build you a personalized program. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. Lululemon Athletica Inc. announced that it has entered into a definitive agreement to acquire Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes. You can learn more here. Mirror devices currently retail for $1,500 (USD); the company’s revenues this year are now on target to surpass $150 million, ahead of earlier forecasts that anticipated the company would make $100 million in 2020. Simultaneously, she noticed how much customers at Refine Method loved working out alongside mirrors. Members. The device, which is controlled by an app on your phone, comes with fitness bands, a stand and a Bluetooth heart-rate monitor. The purchase price is expected to be paid from the company's primary sources of liquidity, which include over $800M in cash, its existing $400M revolving credit facility, and a new one-year, $300M revolving credit facility. MIRROR BY LULULEMON. LULU's deal with Mirror provides a catalyst for both entities to execute their existing long-term growth plans. Lululemon Athletica Inc. is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. Lululemon Athletica Inc. announced that it has entered into a definitive agreement to acquire Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes. VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a … Together, the two companies brought meditation classes to the platform after Lululemon invested in the startup last year. Like us on Facebook to see similar stories, Man dead in 2-car crash on Richmond’s south side, Survivor's Sunday Burquest Dead of Cancer at Age 50. The Canada-based brand’s acquisition of Mirror — founded two years ago by former Lululemon ambassador Brynn Putnam — adds to its five-year growth plan unveiled in 2019. (Mirror was purchased by Lululemon last year, ... which is roughly the price of a membership—including group classes—at a premium gym like Equinox. Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). Lululemon announced the $500 million Mirror acquisition in June 2020, forecasting that the platform could generate $700 million in revenue and reach 600,000 subscribers by 2023. Microsoft and partners may be compensated if you purchase something through recommended links in this article. This week’s purchase of the MIRROR home fitness platform by lululemon athletica for a $500 million price tag could mark the first of many alliances between retailers and in-home service providers. This device makes the Lululemon Mirror seem like a great deal if you’re really interested in trying a workout mirror. Show full articles without "Continue Reading" button for {0} hours. Mirror, an interactive in-home fitness experience. In addition to the cost of the machine, the workouts that you do via Mirror are not free and have a recurring monthly cost of $39. She sought to blend the two concepts. 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